Almost every other person using the internet today is looking for either a product or a service through Google search. They end up connecting with companies or businesses whose websites appear in the top search results on Google. So in the highly competitive age of doing business on the internet, it is equally important to have a dynamic website which is also optimized and appears in the top results of Google search.
Search Engine Optimization (SEO) is the technique to use words from content on your website and optimize them in a way to make them visible for the search engines. Often considered as the best marketing tool in online business, it can make your website appear at the top search results and visible to people browsing the internet for particular keywords. The best website with poor SEO will make you lose both business opportunities and potential customers or clients. On the other hand, a good website with an effective SEO strategy can get you more relevant leads that convert into actual business.
As with any other service of Mafsys Technologies, we spend a good time researching about your industry sector and understanding the behavior of your target market. Our analysis also covers market dynamics, the specific needs of your business and your desired results from your website. Taking input from all the above and the already present competition on the internet we then implement a customized SEO campaign. Our promise is to create an organic strategy which results in a strong ROI in the form of meaningful leads.
An effective SEO strategy is derived from a balance between onsite and offsite optimization since these are the two important factors for first page results.
Onsite Optimization or On-page SEO is the core of our SEO campaigns and is related to the basic structure of the website and its content. Based upon our study of your business offering, we choose the best semantic keywords and optimize your website around them, making it search engine friendly. Onsite optimization includes:
Offsite optimization is about creating a high-quality profile, active social media presence and link building (including inbound links, outbound links).
The team at Mafsys Technologies performs the following additional functions as part of its SEO strategy: